Access Now! Course on Platform Product Management (Part 2)

How to create your platform strategy? How to structure your platform teams? How to go about creating platform roadmaps? and how to measure platform performance?

Hey there!👋 Welcome to Product Platform Management Course Series (Part 2) and this time we focus on providing you with frameworks for: How to create your platform strategy, How to structure your platform teams, How to go about creating platform roadmaps and how to measure platform performance. 🚀🚀

As a reminder, in Part 1 of the Product Platform Management Course, we covered 5 topics: i) Platform vs Products ii) Platform Engineering and its KPIs iii) Role of PM in Platform Development iv) When to create a platform team? v) How to get started with your first platform (for PMs)

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Recommendation: If you’re serious about platform engineering or in general want to become a better Product Manager who understands API management, I highly suggest subscribing to 🚀Tyk’s API platform engineering newsletter - tons of useful articles and my favorite part being quizzes, AMAs and more - that keep you updated with latest in API/Platform Engineering. 🚀Go check them out!

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Here’s a summary of contents for (today’s) Part 2 of the Product Platform Management Course), we will cover four super important and relevant topics:

1. Platform Strategies: How do you build a platform that lasts long?

2. Structuring and Managing Product Platform teams

3. Managing a Platform Roadmap vs. a Product Roadmap (For paid users only: This section includes FREE roadmap Template and 6 hand-chosen articles for you to become an expert on platform products)

4. Platform’s 4 key performance criteria (For paid users only)

In part 3 of Product Platform Management Course (to be released end of August, 2023), we will deep dive into a case study of how tech companies think and execute on platform strategies.

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This Platform Product Management Course (Part1, 2 and 3) series on Productify is sponsored and brought to you by Tyk.io

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Before we begin the course..

..there is an important distinction that needs to be made between these two closely sounding terms:

1. Platform as a Product (PaaP)

2. Product Platform

Confusing, right? But if you want to get maximum out of this course, it is important to know the difference.

In the first case, platform as a product (PaaP) brings two sides of network together: such as riders and drivers (Uber) , seller and buyer (Amazon), developer and user (iPhone Apps). Here, each participant on the PaaP adds value to the ecosystem and creates network effects. The end goal for a business creating PaaP is to create profitable business out of it by increasing revenues and keeping costs low through efficiencies in the ecosystems.

Whereas in case of Product Platform - they by itself do not create value to the market, but create value for internal teams of the organization so that these teams can deliver value to the market faster. So to the company, they also might be looked at as a cost center to some extent, but equally important for platform leaders to position it as an asset that reaps business value in long-term.

Product Platform builds capabilities, systems, APIs etc. so that domain teams can deliver value to customers in the market faster

This course (in three parts) focuses on Product Platform - the team setups, goal setting, strategy, roadmaps and more.

Platform Strategies: How to build a platform that lasts