Case Study#8: ⚡️All the Product Strategy Frameworks you'll ever need

Learnings from Marty Cagan, Melissa Perri, Gibson Biddle, Roman Pichler, Zainab Ghadiyali and Ravi Mehta's narratives on Product Strategy

🌀Before we dive in..

Let us be honest. Anything ‘strategy’ can have many different definitions. It is a word that is thrown around a lot. An organisation or a business unit could have a ‘tech strategy’, ‘operations strategy’ or ‘marketing strategy’ but most likely when you ask them more about it, you might get a presentation deck called ‘<Function> Strategy.pptx’ that has 30+ slides on everything and anything.

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This case study mentions following strategy frameworks and tips:

1. Melissa Perri: Product Strategy Canvas

2. Gibson Biddle’s Essays on Product Strategy

3. Roman Pichler’s three elements of strategy

4. Reforge: Strategy Stack

5. Type of strategic advantages

6. Test: How do you know if you have a good strategy?

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I have also struggled with this question of what is ‘Product Strategy’ and why does no one have a clear answer of what it is? Why does everyone have a ‘roadmap with dates’ as a product strategy? To answer these and many other questions, I researched the best minds in Product and wrote this case study in the hope that it will make you much more confident when you say the word ‘product strategy’ the next time.

So, the seatbelts sign is on. Let us get started.