🌀Before we dive in…
Last week, Productify crossed 1,200+ subscribers 📈 like a breeze and we have a steadily 🚀 growing community of Productifiers. Many more product case studies are in progress (stay tuned! 🤩) and also our very first online product case study discussion (thanks to all those who registered!) is planned end of March.
🎙Podcast on Buy Now Pay Later w/ Danny Levy
Now for this week’s newsletter, we are taking a slight detour. As a Fintech Product Manager for more than 7+ years now, I have closely worked on Buy Now Pay Later products across India, Indonesia/Thailand and now Europe. Hence, as a precursor to a fintech product case study (coming soon!). I am super happy to share a podcast I did with Danny Levy touching upon BNPL : The Why behind the phenomena, geographical growth patterns, customer value proposition and some of the ethical/regulatory challenges.
👉👉Link to full podcast
Here is a breakdown by minute: (Forward to the timestamp when listening if you’re interested in a specific topic below)
03:58 How BNPL is different from credit cards
09:43 BNPL Flavors (Geographical nuance : India vs SE Asia vs Europe vs US)
12:00Â Downsides of BNPL/ethical challenges/regulatory aspects
17:27 Key factors of BNPL growth
26:15 Ability of BNPL providers to localise as per customer needs
28:00 Future of BNPL : Possibilities of how this will pan out in next 5 years
It was pleasure speaking with Danny!
Now to another exciting section for this week’s newsletter:
📚📖 Product Management Books Recommendation
There are >100 Product Management and Tech books out there.
But which book to read? What fits YOUR situation?
In next 5 mins, I want to help you choose the next book to read in product/tech:
👉New to product management? and want to get started as a PM?
Read:
1. Cracking the PM Interview by @jackiebo
2. Decode and Conquer by @Lewis_Lin
👉If you're already a PM and want to learn how to set goals
Read:
1. Measure What Matters by @johndoerr
2. Outcomes over Output by @jseiden
👉In your PM career, you want to get better at discovering user needs and finding out the right opportunity
Read:
1. Continuous Discovery Habits by @ttorres
2. SPRINT by @jakek
👉Getting the basic stuff right is important: User Stories, Features, Roadmaps etc.
Read:
1. User Story Mapping by @jeffpatton
2. Epic Alignment by @nilsjanse
3. Product Roadmaps by @iamctodd @d8a_driven
👉As a Product Manager, knowing the principles behind delivering in a lean way is important.
Read:
1. The Lean Startup by @ericries
2. The Lean Product Playbook by @danolsen
3. Value proposition Design by @AlexOsterwalder @ypigneur @gregbernarda
👉You're doing well as a Product Manager, but want to understand the art of product better and grow into a Product Leader, these three books are NOT a miss:
1. INSPIRED and EMPOWERED by @cagan
2. Escaping the Build Trap by @lissijean
👉There are very few books that can help you understand the human psychology and how to change human behavior.
Read:
1. Hooked by @nireyal
2. Making Users Awesome by Kathy Sierra
👉You have figured out the basics and want to scale your product into a growth engine serving thousands or millions:
Read:
1. BlitzScaling by @reidhoffman
2. Crossing the Chasm by @geoffreyamoore
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