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Mike Goitein's avatar

Marty Cagan advocates for such a broad range of Product Management best practices, that it would be hard to sum them up in a single sentence.

What _doesn’t_ work is blindly “empowering” teams that don’t have the skills or expertise to be empowered.

Having a good handle of strategy is a key prerequisite.

Being aware of The Product Trio and its central function in addressing The Four Big Risks.

Doing Continuous Discovery to get ahead of those risks _collaboratively_ by rapidly testing assumptions. (Teresa Torres’s work goes deep in the area of client-centric Continuous Discovery.)

So yes, empowered teams is big, but there’s so much more.

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