Debunking the actual truth of what Brian Chesky said and meant to say in his recent talk at CONFIG, Figma's annual conference. Also, understanding how product management role is evolving.
As for the 80/20 vs 20/80. I think its the same thing - its whatever experiment can get you the evidence you need to be confident enough to invest further (or not) while trying to minimize the resources needed to get that evidence. Interested to hear what others think. Thanks for the great article!
Thank you for sharing this type of content. I think this mindset is also very aligned with Product Led organizations and I do think that if the role does not evolve it will become obsolete. Part of the problem is companies not understanding the PM role and fomenting only for them to be writing US or managing the roadmap of their feature factory.
That's so true Annel. Part of the problem is product teams being seen as delivery factories, and not value creators. That's where the new thinking around product marketing + design is coming from.
In my previous role i was hired to be a product manager but the title was product marketing... I’m starting to feel that only now it makes sense. Obviously hindsight is 20/20 but if i had thought about this then I would not have felt the disconnect i had then.
Having a Product Manager title used to sound like a privilege, but that is soon fading away. Now a PM role is becoming more commoditized. Product Marketing on other hand is now evolving!
Agree. Equally it strikes me that the best product marketers have very solid product-market fit, JTBD and ICP/Persona knowledge. How else can you take the product to market?
It’s fascinating because people tend to hate ‘micromanagement’. I actually think it’s a superpower and, in fact, most highly successful companies have had micromanagers at their helm (Apple, Tesla). If you have strong leadership and a strong sense of what you want your business to achieve, you should micromanage. It’s the way to success imo. There’s a stigma, but screw it; if it creates a highly successful business, you’ve done your job.
As for the 80/20 vs 20/80. I think its the same thing - its whatever experiment can get you the evidence you need to be confident enough to invest further (or not) while trying to minimize the resources needed to get that evidence. Interested to hear what others think. Thanks for the great article!
Thanks for your view James. It ultimately depends!
Thank you for sharing this type of content. I think this mindset is also very aligned with Product Led organizations and I do think that if the role does not evolve it will become obsolete. Part of the problem is companies not understanding the PM role and fomenting only for them to be writing US or managing the roadmap of their feature factory.
That's so true Annel. Part of the problem is product teams being seen as delivery factories, and not value creators. That's where the new thinking around product marketing + design is coming from.
In my previous role i was hired to be a product manager but the title was product marketing... I’m starting to feel that only now it makes sense. Obviously hindsight is 20/20 but if i had thought about this then I would not have felt the disconnect i had then.
Having a Product Manager title used to sound like a privilege, but that is soon fading away. Now a PM role is becoming more commoditized. Product Marketing on other hand is now evolving!
It’s very weird to me to picture a decent product manager without a clear understanding of marketing dynamics.
Agree. Equally it strikes me that the best product marketers have very solid product-market fit, JTBD and ICP/Persona knowledge. How else can you take the product to market?
Product Marketing could be a great prerequisite for a strong Product Manager role actually.
Sounds so common sense, right?
It’s fascinating because people tend to hate ‘micromanagement’. I actually think it’s a superpower and, in fact, most highly successful companies have had micromanagers at their helm (Apple, Tesla). If you have strong leadership and a strong sense of what you want your business to achieve, you should micromanage. It’s the way to success imo. There’s a stigma, but screw it; if it creates a highly successful business, you’ve done your job.