Today, customers don’t always say good or bad things about your products directly to their neighbors or friends, they anonymously rant about it on the internet.
Using the sources described still suffer from many of the core problems of NPS. App Reviews and social media posts are still likely only written by extremely happy or extremely disgruntled users.
Using the sources described still suffer from many of the core problems of NPS. App Reviews and social media posts are still likely only written by extremely happy or extremely disgruntled users.
Love this - I've always been highly skeptical of NPS, particularly because of point 3 - the Why.