10 Comments

quite insightful observations, as always

Expand full comment

Thanks Naman for always engaging and commenting on case studies.

Expand full comment

really well written article. you covered everything.

Expand full comment

Thanks Akshay, the aim was to cover multiple angles

Expand full comment

Interesting article and very insightful! Don’t you think between all these announcements X might be targeting Instagram as well, what’s your take on this...

Expand full comment

Yes it could be. X already has infinite video scroll feature plus it is pusshing the Live feature hard too

Expand full comment

I see threads as a pure advertiser capture play. Very cheap play for Zuck, good opportunity to try something for free (thanks to ads), and poke the Elon-bear which he always seems to have fun doing :)

Expand full comment

That's an interesting angle Alex. But I doubt, Zuck would want to have another fun project after Meta didn't reap rewards.

Expand full comment

Nice job on this. Regarding strategy idea #1 - would they have shuttered GetRevue if they were going this way?

Expand full comment

My take is that with introduction of long-form posts on Twitter with ability to include images and videos, Twitter would want to keep newsletter writers on their own platform rather than split their writing to two places. Also this is easier for subscribers to follow their writers on just one platform.

Expand full comment